• Identify and define customer requirements to ensure that products and services are what the customer needs.
  

• Understand the size and characteristics of your market place.
  

• Improve communication with your customers.
  

• "Kick-start" marketing/sales programmes using a list of potential and interested customers as a marketing platform.
  

• Understand, identify and take advantage of market drivers and inhibitors.
  

• Develop and formulate marketing strategies, directions and plans based on real market needs.
  

• Review marketing and business processes.
  

Knowledge

            + Information

                        + Marketing